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Mock Trial Research (cont'd)
Purpose.
Mock Trial Research, sometimes referred to as Mock Jury Research or Trial Simulation provides the most dramatic way to test a case's facts, theories, graphics, and witnesses. It offers insight into the way jury-eligible individuals make decisions about your case.
Timing.
Generally recommended late in discovery, the timing of mock trial research is versatile and can be conducted anywhere from months in advance of trial, to the weekend before trial.
Research Design.
This research project is custom-designed with Tsongas and counsel. The scope and complexity of the mock trial varies depending on the specific needs of each case. In general, the research is conducted in the trial venue or a matched venue. Three or more panels of jury-eligible individuals are randomly recruited and carefully screened by our in-house recruitment department. These panels watch pre-recorded or live summary case presentations for each party. Counsel is encouraged to present evidentiary and demonstrative exhibits, segments of witness testimony (if available), jury instructions, and verdict forms to the jurors for their use and evaluation. After all the information has been presented, each mock jury deliberates to a verdict. Individual measurements of verdict preferences, damages, and other aspects of the case are taken before and after deliberation. After the jury has reached its verdict, a facilitator leads each jury through a detailed interview, exploring issues which affected the verdict and seeking other information of interest to counsel.
Work Products.
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DVDs of case presentations, jury deliberations, and post-verdict interviews.
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Comprehensive Written Analysis OR Closed-Circuit Work Product.
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Expert recommendations for strategy refinement, evidence, and argument presentation.
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Summary of mock juror profiles, including social/demographic, experiential, and attitudinal information.
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Assistance Required From Counsel
Counsel prepares plaintiff and defense summary defense presentations and, with the assistance of Tsongas Litigation, records them on video or prepares to present them live. Counsel prepares draft verdict form, jury instruction, and exhibit books. Closed-circuit viewing allows counsel and clients to view deliberations in real time, and participate in the interview session by submitting questions through the facilitator. After the mock jurors are dismissed, counsel and the research team participate in an interactive, high-energy, post-research strategy session.
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