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Graphics (cont'd)
Strategic Application of Visual Communication.
Ideas and information are best understood, and most clearly remembered when received through a combination of sight and sound, of verbal and visual messages. After three days, jurors retain only 10% of what they hear but 65% of what they see and hear. Visual reinforcement of testimony evidence and case themes consolidates juror understanding and strengthens recall in the jury room.
The use of Litigation Graphics.
Graphics can be the most effective solution for explanation and persuasion when:
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Communicating complex ideas.
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Chronology or sequence is critical.
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Language and concepts are highly technical.
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A complex process needs simplification to be understood.
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The cumulative weight of evidence needs to be synthesized.
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The evidence lacks a sense of realism.
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The numbers are too complicated to be easily explained.
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The case has potential for information overload.
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Exhibit Boards.
Exhibit boards can have a high impact relative to their cost. Exhibit boards are the most frequently used type of
courtroom visuals and are effective in a wide variety of formats.
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Time lines.
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Document blow-ups.
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Photo blow-ups.
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Line and bar graphs.
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Concept charts.
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Illustrations.
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Text charts.
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Pie charts.
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Animation.
Animation brings the dynamics of motion and a sense of reality to an explanation or argument.
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2D Computer Animation allows objects to move at any speed in any direction. It can show flow, the interaction of parts, or animate the passing of time.
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3D Computer Animation can virtually simulate an actual event. The viewer can be brought into the scene, to see an object from any angle, explore it, and even fly through it.
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Video.
A video presentation can bring the scene to the jury.
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Investigations.
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Demonstrations.
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Depositions.
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Multi-Media.
Multi-media presentations combine several technologies for maximum persuasive impact.
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Document retrieval systems including DVD, and CD ROM technology.
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| Courtroom presentation systems including Power Point, InData and Director.
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Trial presentation tools including DOAR, Elmo and other projectors.
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